Posted by Matt on Friday 24th June, 2005In one of the most bizarre stories so far this year, it seems multinational clothing/sweatshop company Nike have released a new skate wear line called 'Major Threat'. You think that resembles Minor Threat? Yeah, so does the artwork. Dischord commented to Pitchfork, saying:
"Nike is a giant corporation which is attempting to manipulate the alternative skate culture to create an even wider demand for their already ubiquitous brand. Nike represents just about the antithesis of what Dischord stands for and it makes me sick to my stomach to think they are using this explicit imagery to fool kids into thinking that the general ethos of this label, and Minor Threat in particular, can somehow be linked to Nike's mission. It's disgusting."
Also of interest is the way the shoe company's 'Major Threat' logo resembles Minor Threat's own logo. Dischord is currently looking into their options regarding the situation.
