Review
What's Fluffy
Happy B-Day Mike

Independent (2013) — Eli Zeger

What's Fluffy – Happy B-Day Mike cover artwork
What's Fluffy – Happy B-Day Mike — Independent, 2013

On Happy B-Day Mike, the latest self-release from math rockin’ boys What’s Fluffy, the Bloomfield, NJ quartet fires out six sonic anecdotes of hypnotic guitar lines, swaying time signatures, sparkling saxophonic blows, and never-ending feelings.

The EP, running at just over 18 minutes, opens up with “I Really Hate Cats”. The track isn’t something PETA should be worried about: it’s meant to show a correlation between the smugness of cats and teenage girls who pretend to be deep.

“I Wanna Be A Swan” follows, a vibrant ska song with speedy horn lines and blasting drums.

Despite being in a major key, “Midwest Sad Jamz” (a waltzy meshing of reverberated pianos with The World Is A Beautiful Place & I Am No Longer Afraid To Die-sounding choral dramatics) and the succeeding “College” (a sparse, yet powerful homage to leaving home and coming of age) are both the most melancholy tracks on Happy B-Day Mike. They end the album beautifully and comfortably.

Powerful drums, intricate guitar playing, spot-on bass lines, and jazz-tastic saxophones make Happy B-Day Mike a merciless instrumental beast, like the picture of King Kong in a bra destroying a metropolis on the cover. Although their lyrics aren’t at the same level as their instrumentation, What’s Fluffy still knows how to emo your pants off.

7.7 / 10 — Eli Zeger • October 29, 2013

What's Fluffy – Happy B-Day Mike cover artwork
What's Fluffy – Happy B-Day Mike — Independent, 2013

Recently-posted album reviews

Roky Erickson And The Aliens

The Evil One (deluxe edition)
Fire Records (2026)

I feel very fortunate to have seen Roky Erickson perform live at SXSW backed by Okkervil River in 2010 or 2011. Erickson passed away in 2019 at the age of 71. For those of you who aren’t already disciples, Roky Erickson was the lead vocalist of legendary Texas psych rockers 13th Floor Elevators. Recorded after the breakup of the Elevators … Read more

Mike D

Thank You
Capitol (2026)

Beastie Boys were a huge part of my transition from teenager into adulthood. An album for every stage of their growth musically matched the many chapters of my own personal development. Ad-Rock, MCA, and Mike D were like cherished friends for my earholes. The world mourned together when we lost Adam Yauch to cancer in 2012 and were heartbroken knowing … Read more

Softjaw

Love Can't Kill You
Bachelor Records, Dandy Boy Records (2026)

I already wrote about these dudes in my mid-year top 5 since Oakland’s Dandy Boy Records released a compilation of their early digital singles back in April, and here they are following it up with a 12-song album of all new material! This second release proves Long Beach’s Softjaw have a masters in powerpop from the school of rock. I’m … Read more