Blog Cool for Summer Festival

Cool for Summer Festival

Posted April 19, 2017, 9:33 p.m. by T

Advertisement
Radio K 2

Cool for Summer Festival

Olympic Park Sports Centre

Sydney, AU

April 15, 2017

 

Ah, social media.

Rooted in the broader Web 2.0 landscape, it helped engineers, entrepreneurs, and everyday people reimagine the role that technology could play in information dissemination, community development, and communication.

While the technologies invoked by the phrase social media have a long history, what unfolded after the dot-com crash pretty much reconfigured socio-technical practices in significant ways and opened doorways to new worlds of interactivity, reflecting values and norms of the network and users who embrace the tools.

Cool For Summer is a new single-day festival in Sydney and Melbourne over the Easter long weekend that combines the music acts with the digital influencers. Putting a modern spin on traditional music festivals,

Cool For Summer is the first festival of its kind in Australia, creating a forum for the “connected generation” featuring a set of live performances, DJs, activations, meet & greets and food trucks.

Featured performances included American violinist, dancer, performance artist and composer Lindsey Stirling, BBC presenters Dan & Phil, internet personality Nash Grier & Friends, Australian YouTuber Tyde Levi and In Stereo, electronic music act Mashd N Kutcher, Vine alumni Hayes Grier, musical artist Mahogany LOX, vocalist and Viner Alec Bailey, composer and Emblem3 frontman Wesley Stromberg, YouTuber Tana Mongeau, Marcelo, teen boy band Kid Zr0 & Take Two plus local influencers.

Each artist had their own full set and it was an interesting spectacle especially since literally all protagonists had been unbeknownst to your humble narrator, which after exchanges with some of which did not prove to be a massive loss.

However, the target audience of the event, that being underaged enthusiasts most of which under the careful watch of their parents, were thrilled to meet their heroes in the third dimension, with reactions ranging from uncontrolled shrill screaming to their parasympathetic receptors being activated by the neurotransmitter acetylcholine and resulting in their lachrymal glands welling up, i.e. tears of joy were commonplace.

The event was both a celebration and testament to digital life having become an alternate universe with real life implications in everyday life and the reach blogebritiies and status internet personalities and their social media emissions have.

Leave a comment
Share this content

Other recent blogs

Psychosis 4:48 @ Old Fitz Theatre

Posted by T
Aug. 20, 2017, 8:13 p.m.

Psychosis 4:48 Old Fitz Theatre Sydney, AU August 19, 2017 Sarah Kane’s 4:48 Psychosis is essentially a 60 minute long stare into the abyss of darkness and struggle of mental illness, ... read more

Vin Diemen “Best of Tassie”

Posted by T
Aug. 13, 2017, 11:25 a.m.

Vin Diemen “Best of Tassie” National Art School, Cell Block Theatre Sydney, AU August 12, 2017 I sure hope that my recent features on Tasmania and MONA have tickled your ... read more

Montaigne @ Metro Theatre

Posted by T
Aug. 12, 2017, 10:45 p.m.

Montaigne Metro Theatre Sydney, AU August 12, 2017 Michel de Montaigne was one of the most significant philosophers on the French Renaissance known for popularizing the essay as a literary ... read more

Thus, let us drink beer! – Belgium special

Posted by T
Aug. 6, 2017, 10:35 a.m.

“…thus, let us drink beer!” – Belgium special   Waffles. Friterie. Chocolate. A royal palace bigger than Buckingham palace. The first country to legalise euthanasia and ban cluster bombs. Three ... read more

Always Going Upstream Against The Current - Part 1

Posted by T
Aug. 2, 2017, 9:11 p.m.

Always going upstream against the current – part 1 Pescatarians listen up. Salmon. How do I love thee? I cannot possibly count the ways. This series shall follow my travels ... read more

Advertisement
Debt Offensive Records - Cuddlefish
x

Logo

Looking for the SPB logo? You can download it in a range of styles and colours here:

Click anywhere outside this dialog to close it, or press escape.