Not sure how you roll but in my world and that of Drift Magazine, coffee sits in the background of some of the most important moments in our lives and is tied to a sense of place and a sense of community.
Drift is about coffee, the people who drink it, and the cities they inhabit. Their collection of writers and photographers, alongside coffee shop owners, baristas, streetcart vendors, and patrons, capture a glimpse of what it’s like to drink coffee in a city at the time the magazine is printed.
It’s about wandering the streets aimlessly, cup of coffee in hand, and learning more about what a place has to offer, whether you’ve been there for 25 minutes or 25 years. Coffee and the drive to source the best dispensaries is the compass that charts the geography of the cities Drift Magazine covers.
The editor-in-chief, Adam Goldberg, known for his site A Life Worth Eating, founded Drift Magazine driven by his uniquely quirky relationship with coffee and aims at diving deep into the intersections between coffee and culture-at-large, focusing on the people and communities fueled by coffee with his team of coffee aficionados.
They accomplish their mission by making the beautifully printed (both ink and paper have a nice quality to it), ad-free Drift Magazine look more like a coffee table book than a mere periodical.
The target audience for the bi-yearly released Drift is people infatuated with caffeine and a desire to get to know a city through unconventional means with each future issue to be focused on one specific place – by way of the relaxed process of meandering as the name Drift suggests.
The issue at hand focuses on Melbourne, the home of the flat white, chia seed pudding, and avocado toast, Melbourne is the unsuspecting epicenter of the coffee world, boasting one of the highest concentrations of coffee shops per capita on earth and its spirit is worth the intense focus this issue of Drift puts on it.
Photo from Drift website
Editor note: The original post was updated on April 13, 2017.
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