Hi-Fructose: New Contemporary Fashion
Thames and Hudson
Chances are that if you harbour a modicum of interest in fashion, art and the interactions of it, you have come across the entity known as Hi-Fructose Magazine, which has firmly established itself on the firmament of boundary pushing artsy and aesthetically exciting visual explorations. I would go as far as claiming that Hi-Fructose has long ago managed to transcend the confines of merely depicting art and fashion and started to exert an active impetus on the contemporary fashion game.
Every now and then, Hi-Fructose emits a book – one that graces coffee tables and the New Contemporary Fashion is not an exception here.
In essence, what we have here are close to three-hundred pages that are filled to the brim with what can be best described at the apex of avantgarde.
Framed by essays and illuminating interviews, this oversized tome embraces fashion in an idiosyncratic way that does not merely live from the mere depiction but shows on every page that skill- and artful composition as well as curation is at work here with an eye for detail that is a joy to behold.
While many art books waste space and indulge in effortful edginess, the DNA that pervades Hi-Fructose and this book is informed by an acute sense for nuances, personal and at times intimate insights, artistic flair and an overall spirit full approach.
Needless to say that at time the exuberant temperament of invested artists and passionate creators shines through, but overall a wide spectrum is documented in an informed, inspiring and coherent manner.
The book is – as everything Hi-Fructose related – a quality product, i.e. the binding, photographic reproductions and materials used have been carefully selected and add to the overall charm.
A book that is testament to what can happen when fashion and art collide.
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