An easily forgotten medium in a world with an attention span of a goldfish obsessed with blogs and spoon-fed easy to digest hors d’oeuvre of information.
A magazine can be so much more than merely a collection of writings and much bigger than the sum of its parts: A coherent entity that unfolds its flavours not just with each new issue but also over time.
Layout, design and being visually appealing are part of the deal, sure. It can anchor and frame content.
The voice of a magazine can be created through the editors’ choice of approach to curation, layout and contextualization of the articles – a voice that needs to be clear and leaves not too much white space around why certain topics are dealt with in the issue in question in that exact order and individual context.
Not forcefully trying to reinvent the wheel, desperately trying to be the first in line but keep an eye on what is current.
Not indulge in nostalgia but appreciate things and ideas that stand the test of time.
The voice of a magazine is what makes it unique.
Great publications take a stand without imposing a point of view on its readers, yet their approach might not be for everyone.
That’s part of the deal.
Smith Journal is released every three month and, in a nutshell, contains stories about weird science, offbeat history and ingenious design.
The minds behind Smith want to create something they'd be happy to read themselves.
Something that bridges the divide between makers and thinkers. Something that informs and is inspired by their own curiosity.
A mission they accomplish.
Each issue of Smith Journal has its own overarching design sensibility, clear typography, a global perspective and provides a reading experience with its high quality print and paper.
You know a good magazine when the way it seamlessly combines unobtrusive advertising with content in an integrated manner adds to the overall experience instead of disrupting it – a magazine that you are likely to hold onto.
Thus Let Us Drink Beer - Jetty Road Brewery Due to COVID-19 restrictions, visits to the local watering hole have become few and far between, however, when possible they ... read more
Karl Hagemeister - Das Licht, das ewig wechselt Wienand Verlag “…das Licht, das ewig wechselt” is a tribute and compendium of Karl Hagemeister’s oeuvre. Now, chances are that the ... read more
The Triffids Fremantle Press Vagabond Holes: David McComb & The Triffids Despite having left a legacy of fantastic music and an album that should not be missing from the ... read more
Water of Life - Kings Cross Distillery It was about high time for Sydney to have its own locally grown gin distillery and since July this year. While Australia ... read more
Thus Let Us Drink Beer – The Velvet Sledgehammer If Hobart’s Museum of Old and New Art – MONA is not of your bucket list of places to visit, ... read more
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