Blog Ten Principles for Good Design: Dieter Rams

Ten Principles for Good Design: Dieter Rams

Posted April 13, 2018, 7:09 p.m. by T

Advertisement
KFAI - Undead

Ten Principles for Good Design: Dieter Rams

Cees W. de Jong (Editor)

Prestel Publishing / Random House

 

Familiar with the German brand Braun?

Ever wondered what made it the successful brand it came to be?

Braun’s designs are renowned the world over and Dieter Rams has been the driver and architect behind it all, as well as the designs behind the brand Vitsoe. In this book he boils down his approach to design and distils it down to ten principles. What is great about the principles is that they can be applied to creative process in general and are not merely limited to product design.

However, the illustrations accompanying his guidelines mainly depict products he has designed, with emphasis put on the merits that made them usable independently from cultural and other demarcation lines.

Apart from Rams own elaborations on design, his speeches and other publications, he is placed in the bigger context in the world of design and light is shed not only on his personal philosophy but also on the immense influence he has exerted ever since with the breadth of his oeuvre beautifully illustrated via the accompaniment of photo galleries depicting Rams’ and his design team’s emissions.

Good design matters and this tome is a vital source of inspiration and ode to one of the great designers of our day and age, whose influence reverberates through ubiquitous products through all facets of our daily routine – be it coffee grinders, shelving systems or cigarette lighters.

Leave a comment
Share this content

Other recent blogs

Water of Life – Launceston Distillery

Posted by T
May 3, 2021, 8:52 p.m.

Water of Life – Launceston Distillery   Our coverage of the Tasmanian whiskey landscape have mainly been focussed on Hobart and its surroundings, which could be perceived as one of ... read more

High Adventures in the Great Outdoors – Lonely Pla

Posted by T
May 2, 2021, 11:30 a.m.

High Adventures in the Great Outdoors – Lonely Planet   It has been almost fifty years since Lonely Planet was incepted, following Maureen and Tony Wheeler’s trip across Europe, Asia ... read more

We Have Always Been Minimalist book review

Posted by T
May 1, 2021, 8:06 p.m.

We Have Always Been Minimalist The Construction and Triumph of a Musical Style Christophe Levaux   Minimalism has always intrigued me – specifically in the realm of music. Having emerged ... read more

Water of Life – Martini

Posted by T
April 29, 2021, 6:11 p.m.

Water of Life Martini (Applewood Coral Gin and Regal Rogue) There are a myriad of cocktails but only few reliable ones that I’d confidently order in the more remote corners ... read more

Search/Play/Repeat - April 2021

Posted by Loren
April 28, 2021, 9:10 p.m.

Welcome to Search/Play/Repeat, a playlist blog here at SPB. Aaron normally posts these, but he’s working on some other fun stuff so I figured I’d take a stab at it. ... read more

Advertisement
KFAI - Root Of All Evil
x

Logo

Looking for the SPB logo? You can download it in a range of styles and colours here:

Click anywhere outside this dialog to close it, or press escape.