Blog Ten Principles for Good Design: Dieter Rams

Ten Principles for Good Design: Dieter Rams

Posted April 13, 2018, 7:09 p.m. by T

Advertisement
KFAI - Roar of the Underground

Ten Principles for Good Design: Dieter Rams

Cees W. de Jong (Editor)

Prestel Publishing / Random House

 

Familiar with the German brand Braun?

Ever wondered what made it the successful brand it came to be?

Braun’s designs are renowned the world over and Dieter Rams has been the driver and architect behind it all, as well as the designs behind the brand Vitsoe. In this book he boils down his approach to design and distils it down to ten principles. What is great about the principles is that they can be applied to creative process in general and are not merely limited to product design.

However, the illustrations accompanying his guidelines mainly depict products he has designed, with emphasis put on the merits that made them usable independently from cultural and other demarcation lines.

Apart from Rams own elaborations on design, his speeches and other publications, he is placed in the bigger context in the world of design and light is shed not only on his personal philosophy but also on the immense influence he has exerted ever since with the breadth of his oeuvre beautifully illustrated via the accompaniment of photo galleries depicting Rams’ and his design team’s emissions.

Good design matters and this tome is a vital source of inspiration and ode to one of the great designers of our day and age, whose influence reverberates through ubiquitous products through all facets of our daily routine – be it coffee grinders, shelving systems or cigarette lighters.

Leave a comment
Share this content

Other recent blogs

Everyday Carry Essentials pt.2

Posted by T
May 30, 2020, 8:55 a.m.

High Adventures in the Great Outdoors Outdoors - Everyday Carry Essentials   I like running whenever possible and when given the opportunity also to and from work. Now unless, you ... read more

Water of Life - Peat's Beast

Posted by T
May 17, 2020, 9:29 a.m.

Water of Life - Peat's Beast Now we are talking – having lusted for the longest time to find out what the emission with the punchy name of quality bottler ... read more

Water of Life – Tomintoul

Posted by T
May 10, 2020, 9:45 a.m.

Water of Life – Tomintoul   Full disclosure: Tomintoul Distillery was not exactly at the forefront of my mind when it came to Speyside distilleries. This is mainly due to ... read more

Thus Let Us Drink Beer – Exit Brewing Saison

Posted by T
May 3, 2020, 9:59 a.m.

Thus Let Us Drink Beer – Exit Brewing Saison   Having made many treks to Belgium, I harbour a spot not only for the delicious local chocolate but also Belgian ... read more

Search/Play/Repeat - April

Posted by Aaron H
May 2, 2020, 2:47 a.m.

April: Refunds in 30 Days or Less Thanks for tuning in for another round of Search/Play/Repeat! If you've been following this blog, I just want to say thanks and I ... read more

Advertisement
KFAI - Root Of All Evil
x

Logo

Looking for the SPB logo? You can download it in a range of styles and colours here:

Click anywhere outside this dialog to close it, or press escape.