Blog Ten Principles for Good Design: Dieter Rams

Ten Principles for Good Design: Dieter Rams

Posted April 13, 2018, 7:09 p.m. by T

Advertisement
Radio K 2

Ten Principles for Good Design: Dieter Rams

Cees W. de Jong (Editor)

Prestel Publishing / Random House

 

Familiar with the German brand Braun?

Ever wondered what made it the successful brand it came to be?

Braun’s designs are renowned the world over and Dieter Rams has been the driver and architect behind it all, as well as the designs behind the brand Vitsoe. In this book he boils down his approach to design and distils it down to ten principles. What is great about the principles is that they can be applied to creative process in general and are not merely limited to product design.

However, the illustrations accompanying his guidelines mainly depict products he has designed, with emphasis put on the merits that made them usable independently from cultural and other demarcation lines.

Apart from Rams own elaborations on design, his speeches and other publications, he is placed in the bigger context in the world of design and light is shed not only on his personal philosophy but also on the immense influence he has exerted ever since with the breadth of his oeuvre beautifully illustrated via the accompaniment of photo galleries depicting Rams’ and his design team’s emissions.

Good design matters and this tome is a vital source of inspiration and ode to one of the great designers of our day and age, whose influence reverberates through ubiquitous products through all facets of our daily routine – be it coffee grinders, shelving systems or cigarette lighters.

Leave a comment
Share this content

Other recent blogs

Erwin Wurm

Posted by T
May 12, 2018, 4:28 p.m.

Erwin Wurm. Prestel Publishing A humorous and playful artist heavily influenced by the all too familiar trivialities and banal objects of the daily humdrum, which he extends or manipulates to ... read more

Water of Life, part 2: Talisker

Posted by T
May 10, 2018, 8:30 p.m.

Talisker  - Made by the Sea Neighbourhood Bondi Sydney, Australia May 3, 2018 Talisker. One of the triumvirates of whiskies that Robert Louis Stevenson claimed to be the king of ... read more

Water of Life, Part 1

Posted by T
May 5, 2018, 9:48 a.m.

Whisky and Cheese Tasting Stamford Plaza Circular Quay Sydney, Australia April 25, 2018 Wine and cheese. Sure. Natural companions whose strengths of flavors cross-pollinate and complement each other. Now, sommeliers ... read more

Portugal. The Man @ Enmore Theatre

Posted by T
May 3, 2018, 8:59 p.m.

Portugal. The Man Enmore Theatre Sydney, Australia May 1, 2018 Portugal. The Man Psychedelic glam rock. Bombastic self-indulgent EDM brats? One hit wonder? Could a band care less about your ... read more

Hit The Road: Vans, Nomads and Roadside Adventures

Posted by T
April 30, 2018, 6:04 p.m.

Hit The Road Vans, Nomads and Roadside Adventures Gestalten Verlag   Wanderlust. Getaways. Roadtrips. Traveling. Everyday can be a journey. Your own. No nomadic traits needed. Trails, streets, roads and ... read more

Advertisement
Radio K 2
x

Logo

Looking for the SPB logo? You can download it in a range of styles and colours here:

Click anywhere outside this dialog to close it, or press escape.