Blog Ten Principles for Good Design: Dieter Rams

Ten Principles for Good Design: Dieter Rams

Posted April 13, 2018, 7:09 p.m. by T

Ten Principles for Good Design: Dieter Rams

Cees W. de Jong (Editor)

Prestel Publishing / Random House

 

Familiar with the German brand Braun?

Ever wondered what made it the successful brand it came to be?

Braun’s designs are renowned the world over and Dieter Rams has been the driver and architect behind it all, as well as the designs behind the brand Vitsoe. In this book he boils down his approach to design and distils it down to ten principles. What is great about the principles is that they can be applied to creative process in general and are not merely limited to product design.

However, the illustrations accompanying his guidelines mainly depict products he has designed, with emphasis put on the merits that made them usable independently from cultural and other demarcation lines.

Apart from Rams own elaborations on design, his speeches and other publications, he is placed in the bigger context in the world of design and light is shed not only on his personal philosophy but also on the immense influence he has exerted ever since with the breadth of his oeuvre beautifully illustrated via the accompaniment of photo galleries depicting Rams’ and his design team’s emissions.

Good design matters and this tome is a vital source of inspiration and ode to one of the great designers of our day and age, whose influence reverberates through ubiquitous products through all facets of our daily routine – be it coffee grinders, shelving systems or cigarette lighters.

Leave a comment
Share this content

Other recent blogs

Mona Hatoum: Terra Infirma

Posted by T
Oct. 16, 2018, 9:03 p.m.

Mona Hatoum: Terra Infirma Yale University Press   Dislocation, borders, political oppression are themes that are omnipresent and reverberate through Mona Hatoum’s oeuvre, which now spans over four decades. In ... read more

Jersey Boys @ Capitol Theatre

Posted by T
Oct. 15, 2018, 8:02 p.m.

Jersey Boys Capitol Theatre Sydney, Australia October 4, 2018   The 2018 staging of Jersey Boys at Sydney’s Capitol Theatre opened its proceedings with a bit of a surprise: A ... read more

The Merchant of Venice @ Pop-up Globe

Posted by T
Oct. 14, 2018, 6:54 p.m.

The Merchant of Venice Pop-up Globe Sydney, Australia September 28, 2018 The Buckingham’s Company's comedic take on Shakespeare’s The Merchant of Venice is an exuberant exercise in engaging theatre. Set ... read more

Water of Life - Bruichladdich

Posted by T
Oct. 13, 2018, 11:32 a.m.

Water of Life Bruichladdich The Isle of Islay is the mecca for whisky connoisseurs, specifically for ones into the smoky and peaty variants. Bruichladdich is a distillery that reopened its doors ... read more

The Good, the Tasty, the Sustainable - Part 2

Posted by T
Oct. 12, 2018, 7:38 p.m.

The Good, the Tasty, the Sustainable Show me a human being that does not like snacking. No matter if you are a health nut or a couch potato, devour leftover ... read more

x

Logo

Looking for the SPB logo? You can download it in a range of styles and colours here:

Click anywhere outside this dialog to close it, or press escape.