Blog Yeezy and Kanye West - Season 3-4 Zine

Yeezy and Kanye West - Season 3-4 Zine

Posted Aug. 4, 2019, 2:58 p.m. by T

Advertisement
KFAI - Roar of the Underground

Yeezy and Kanye West

Yeezy Season 3 – 4 Zine

Thames & Hudson

 

The Yeezy phenomenon is one that ties in with the zeitgeist of artificially created hype and scarcity. Camping outside of store days ahead of a new limited drop has become a common occurrence with the reward being to be allowed to pay handsomely for a pair of sneakers, the value of which instantly doubles, triples or quadruples if resold to those less fortunate.

Kanye West’s Yeezy collections and on-going endeavours in the world of fashion have become his second most successful business endeavour apart from music.

At the end of the day, it is all about context, association, perception, brand building and combining all the into an idiosyncratic whole that make a simple shoe worth much more than what they are.

I have to admit that the shoe designs of the Yeezy collections have never really excited me, however, the aesthetic that has been built around the brand and its incarnations along with the curation and art direction, has intrigued me – especially since it has left its indelible mark on the wider fashion industry.

I also like that fact that behind the hubris that at times informs his persona, Kanye West appears to be acutely aware of the fact that it took his status as a popstar to enable him to get this far in fashion, which by some is perceived to be the highest form of art.

The fact that there is more going on around his sneakers, is the opulently illustrated and curated zine for his fashion creations.

YEEZY Season 3–4 Zine zeros in on the third and fourth collections of Kanye West’s YEEZY footwear, apparel and accessories line.

In essence, the at times gloomy and atmospheric photographs by Jackie Nickerson, a renowned conceptual photographer, are a feast for the eyes that make far more than a mere look book.

The way not only the garments and shoes are depicted, but also how the models and Kanye’s muses are set into scene suggests that there is more to the collections than what materializes on shelves at retailers.

The zine comes in an extravagantly oversized format, printed on rough, uncoated Kamiko paper with intensely black ink and is of course usually quickly sold out.

While this might not be considered an essential addition to the canon of books on luminaries of the fashion world, it is certainly testament to the unique lane the man has carved for himself and makes for a stylish adornment in my design section of my library, however, one that because of its monstrous size would demand a book shelf constructed by Maurits Cornelis Escher.

Leave a comment
Share this content

Other recent blogs

Water of Life – Rest and Be Thankful

Posted by T
Jan. 20, 2020, 12:47 p.m.

Water of Life – Rest and Be Thankful   So far we have our focus mainly set on covering distilleries, which makes sense as they make the spirit. However, given ... read more

Tim and Eric @ Enmore Theatre

Posted by T
Jan. 19, 2020, 9:24 a.m.

Tim and Eric Enmore Theatre Sydney, Australia January 15, 2020 For the uninitiated, Tim Heidecker and Eric Wareheim, “Tim & Eric” is a comedy duo that has garnered a cult ... read more

Life – The Show

Posted by T
Jan. 18, 2020, 8:56 a.m.

Life – The Show Spiegeltent Sydney, Australia January 9, 2020 Given that the creative entity that is Strut & Fret is known for assembling superbly talented performers for their productions ... read more

Mclusky @ Oxford Art Factory

Posted by T
Jan. 16, 2020, 10:11 p.m.

Mclusky Oxford Art Factory Sydney, Australia January 12, 2020   Mclusky…rings a bell, huh? I remembered that they were one of the better bands in the 1990s that emerged out ... read more

Gotta Get Theroux This book review

Posted by T
Jan. 13, 2020, 6:19 p.m.

Gotta Get Theroux This Louis Theroux Macmillan   Louis Theroux and his documentaries are known the world over due to two things: Theroux’s idiosyncratic, self-deprecating approach to journalism and unique ... read more

Advertisement
KFAI - Root Of All Evil
x

Logo

Looking for the SPB logo? You can download it in a range of styles and colours here:

Click anywhere outside this dialog to close it, or press escape.