Blog Yeezy and Kanye West - Season 3-4 Zine

Yeezy and Kanye West - Season 3-4 Zine

Posted Aug. 4, 2019, 2:58 p.m. by T

Yeezy and Kanye West

Yeezy Season 3 – 4 Zine

Thames & Hudson

 

The Yeezy phenomenon is one that ties in with the zeitgeist of artificially created hype and scarcity. Camping outside of store days ahead of a new limited drop has become a common occurrence with the reward being to be allowed to pay handsomely for a pair of sneakers, the value of which instantly doubles, triples or quadruples if resold to those less fortunate.

Kanye West’s Yeezy collections and on-going endeavours in the world of fashion have become his second most successful business endeavour apart from music.

At the end of the day, it is all about context, association, perception, brand building and combining all the into an idiosyncratic whole that make a simple shoe worth much more than what they are.

I have to admit that the shoe designs of the Yeezy collections have never really excited me, however, the aesthetic that has been built around the brand and its incarnations along with the curation and art direction, has intrigued me – especially since it has left its indelible mark on the wider fashion industry.

I also like that fact that behind the hubris that at times informs his persona, Kanye West appears to be acutely aware of the fact that it took his status as a popstar to enable him to get this far in fashion, which by some is perceived to be the highest form of art.

The fact that there is more going on around his sneakers, is the opulently illustrated and curated zine for his fashion creations.

YEEZY Season 3–4 Zine zeros in on the third and fourth collections of Kanye West’s YEEZY footwear, apparel and accessories line.

In essence, the at times gloomy and atmospheric photographs by Jackie Nickerson, a renowned conceptual photographer, are a feast for the eyes that make far more than a mere look book.

The way not only the garments and shoes are depicted, but also how the models and Kanye’s muses are set into scene suggests that there is more to the collections than what materializes on shelves at retailers.

The zine comes in an extravagantly oversized format, printed on rough, uncoated Kamiko paper with intensely black ink and is of course usually quickly sold out.

While this might not be considered an essential addition to the canon of books on luminaries of the fashion world, it is certainly testament to the unique lane the man has carved for himself and makes for a stylish adornment in my design section of my library, however, one that because of its monstrous size would demand a book shelf constructed by Maurits Cornelis Escher.

Leave a comment
Share this content

Other recent blogs

I Do Not Know What It Is I Am Like - Bill Viola

Posted by T
Oct. 20, 2019, 9:39 a.m.

I Do Not Know What It Is I Am Like: The Art of Bill Viola Yale University Press   Bill Viola has long been on my lists or artists to ... read more

Water of Life – Whipper Snapper Distillery

Posted by T
Oct. 14, 2019, 5:51 p.m.

Water of Life – Whipper Snapper Distillery Upshot   As part of our Water of Life series, we have covered whisky from terra australis in many variations, however, the focus ... read more

Water of Life – Iniquity Distillery Batch 017

Posted by T
Oct. 13, 2019, 9:56 a.m.

Water of Life – Iniquity Distillery Batch 017   You are not mistaken if you claim that Iniquity and its artisanal expressions have been previously covered as part of our ... read more

Sunn O))) + Caspar Brötzmann, Kaserne - Basel CH

Posted by Cheryl
Oct. 13, 2019, 6:43 a.m.

Sunn O))) with Caspar Brötzmann, 09/10/2019 Kaserne, Basel CH On this cold, somewhat rainy evening in Basel, the expectations for what will come are high. Sunn O))) are riding the waves of Life ... read more

The World’s Toughest Races book review

Posted by T
Oct. 12, 2019, 11:21 a.m.

The World’s Toughest Races Ali Clarke Affirm Press   People sometimes sneer at those who run every day, claiming they’ll go to any length to live longer. But I don’t ... read more

x

Logo

Looking for the SPB logo? You can download it in a range of styles and colours here:

Click anywhere outside this dialog to close it, or press escape.