Review
L'Assassins
7 PM Go!!!

Big Action (2012) Loren

L'Assassins – 7 PM Go!!! cover artwork
L'Assassins – 7 PM Go!!! — Big Action, 2012

Big Action Records’ latest release, 7pm Go!!! from L’Assassins is definitely in line with their recent catalog. Instead of throwback garage, however, L’Assassins have a surf-rockabilly sound that’s takes inspiration from the original genre instead of the bastardized psychobilly that rules punksubgenreland today. This sounds like the kind of record your parents (or, for you younglings out there, your grandparents) put on the jukebox at the malt shop. Well, with some modern twists.

L’Assassins definitely carry a bit of swagger. While rock’n’roll hip-strutting is nothing new, it’s nice to see it coming from women instead of some skeezy guy in a leather jacket. It’s largely their lyrical content and that bit of sass that give modern touches on the long-established sound, kicking off the 45 with “It’s 7pm. Do you know where your women are? They might be with us.” As Tea Ann Simpson spits her lines, the guitars, courtesy of Monet Wong, jump with surfy beach-party pep and the rockabilly rhythm section rounds it out with complementary attitude. “Go” follows with a similar style, though there’s a more pronounced rockabilly feel this time around. For some reason, I keep thinking she's singing about “giving me a pizza,” but I know better. Anyway, the song is peppy with a good dose of bad-ass to it, but it lacks a little of the fun that carries “7 pm.”

The record drags on side B. Returning to surf guitars in the nearly four-minute “Backseat Bomp,” the song simply runs out of gas early. After an intriguing 30-second intro, the song shifts to a chord-structured progression in the verses that just doesn’t convey the energy that the early surf lines established. The song, while still fitting for background music during a summer cookout, never really establishes a strong identity and it’s more or less a b-side that can’t live up to its namesake.

It’s a nice record in a nice package, but unfortunately it peaks at the start. 7pm Go!!! is a solid release, but it’s likely to be relegated to sporadic one-and-done plays instead of taking up roost near the turntable.

6.9 / 10Loren • April 23, 2012

L'Assassins – 7 PM Go!!! cover artwork
L'Assassins – 7 PM Go!!! — Big Action, 2012

Related features

L'Assassins

One Question Interviews • January 5, 2014

Related news

Recently-posted album reviews

The Resinators

Recorded In 2005 By Jay Reatard
Independent (2024)

Interesting little slab we got sent to SPB by a Mr. Ed Young. Two originals and a cover, recorded in Jay Reatard’s living room back in 2005 as the title suggests. So that would be around the time of The Reatards’ Not Fucked Enough for anyone keeping track. Jay had apparently just switched from analog to digital recording but it … Read more

Various Artists

Bombs Away!
Rad Girlfriend Records (2025)

Split records have always worked best when they feel intentional rather than convenient, and Bombs Away! lands firmly in the former category. Bringing together East Bay veterans Tsunami Bomb and Oakland’s The Hammerbombs, this six-track split (three songs per band) doesn’t just unite two names but captures two complementary approaches to Bay Area punk that still feel vital decades into … Read more

Floating Boy

Perfect Place
Independent (2026)

Sarasota, Florida’s Floating Boy have been grinding for seven years, quietly shaping themselves into a band that lives and breathes the ethics of Fugazi (if you couldn’t tell by their track inspired name) and the emotional chaos of DIY punk. Their debut full-length, Perfect Place, is the culmination of that time. There are ten tracks of anxious, politically charged emo-punk/post-hardcore … Read more