Review
L'Assassins
7 PM Go!!!

Big Action (2012) Loren

L'Assassins – 7 PM Go!!! cover artwork
L'Assassins – 7 PM Go!!! — Big Action, 2012

Big Action Records’ latest release, 7pm Go!!! from L’Assassins is definitely in line with their recent catalog. Instead of throwback garage, however, L’Assassins have a surf-rockabilly sound that’s takes inspiration from the original genre instead of the bastardized psychobilly that rules punksubgenreland today. This sounds like the kind of record your parents (or, for you younglings out there, your grandparents) put on the jukebox at the malt shop. Well, with some modern twists.

L’Assassins definitely carry a bit of swagger. While rock’n’roll hip-strutting is nothing new, it’s nice to see it coming from women instead of some skeezy guy in a leather jacket. It’s largely their lyrical content and that bit of sass that give modern touches on the long-established sound, kicking off the 45 with “It’s 7pm. Do you know where your women are? They might be with us.” As Tea Ann Simpson spits her lines, the guitars, courtesy of Monet Wong, jump with surfy beach-party pep and the rockabilly rhythm section rounds it out with complementary attitude. “Go” follows with a similar style, though there’s a more pronounced rockabilly feel this time around. For some reason, I keep thinking she's singing about “giving me a pizza,” but I know better. Anyway, the song is peppy with a good dose of bad-ass to it, but it lacks a little of the fun that carries “7 pm.”

The record drags on side B. Returning to surf guitars in the nearly four-minute “Backseat Bomp,” the song simply runs out of gas early. After an intriguing 30-second intro, the song shifts to a chord-structured progression in the verses that just doesn’t convey the energy that the early surf lines established. The song, while still fitting for background music during a summer cookout, never really establishes a strong identity and it’s more or less a b-side that can’t live up to its namesake.

It’s a nice record in a nice package, but unfortunately it peaks at the start. 7pm Go!!! is a solid release, but it’s likely to be relegated to sporadic one-and-done plays instead of taking up roost near the turntable.

6.9 / 10Loren • April 23, 2012

L'Assassins – 7 PM Go!!! cover artwork
L'Assassins – 7 PM Go!!! — Big Action, 2012

Related features

L'Assassins

One Question Interviews • January 5, 2014

Related news

Recently-posted album reviews

Eddy Current Suppression Ring

In Light Of Recent Events
Suppression Records (2026)

Australian Neo-proto-punk garagerockers ECSR released 11 new songs in May without much, if any, fanfare and not as some marketing or PR stunt but because they seem to actually give zero fucks. If anything they are making a bit of effort to curb their success which includes multiple award nominations on their home turf including the Australian Music Prize for … Read more

Swell Maps

C21
Tiny Global Productions (2026)

This isn't a hologram dancing, marionette corpse, tap-dancing nostalgia trip. It’s a jagged pill, a necessary taser jolt. Jowe Head—the absolute last man standing, the sole surviving architect of the original Solihull syndicate—just dropped a record handling legacy like a hot, glowing BTU ember. An organ grinder’s monkey's comeback? Completely antithetical to reality, this is a well-orchestrated calculation of intelligent … Read more

Silver Proof

Even If It Hurts
Independent (2026)

Some pop punk records feel made for playlists and algorithms. They’re polished into oblivion, emotionally vague, and afraid to get messy. Silver Proof clearly didn’t get that memo. The Buffalo trio’s debut full length, Even If It Hurts, leans heavily into the emotional core of early 2010s emo pop and melody while still sounding energized rather than nostalgic. Across the … Read more