Review
Sleaford Mods
Key Markets

Harbinger Sound (2015) Kevin Fitzpatrick

Sleaford Mods – Key Markets cover artwork
Sleaford Mods – Key Markets — Harbinger Sound, 2015

"worker bees can leave
even drones can fly away
the queen is their slave"
- Chuck Palahniuk, Fight Club

When people talk about music (assuming people actually do still talk about music), they'll typically begin by discussing the style or genre they like. If the other person then hasn't begun silently searching for Buzzfeed lists and the conversation continues, it can go in any number of directions - favorite bands, lyrical content, whether or not Dave Grohl has played with them. But the one topic that is rarely discussed - the one bit of criteria often overlooked, is the honesty of the music.

I'm not talking honesty in the contrived, manipulative sense. I'm talking about a complete lack of pretension - a warts and all presentation of who the artists are and what they're all about. Artists that lay themselves on the slab to conduct a kind of aural autopsy for the listener.

Sleaford Mods are this type of artist. Hailing from the UK - Nottingham, to be precise, vocalist Jason Williamson and his band of merry-man, Andrew Fearn have managed to cut a wide swath through the underground with their blend of minimalist hip-hop and punk vitriol. Their latest release, aptly named Key Markets should take them closer to the golden pint of success that would seem to be calling their name.

Sleaford Mods have been toiling in the mines since 2007, but it's only in the last year and a half that the establishment has taken notice, having appeared on The Prodigy's latest album as well as a seemingly new write-up in various publications every week.

That's not to say Key Markets is a softer touch, mind you. One listen to tracks like "Rupert Trousers" or "Cunt Make It Up" and you'll find the edges to be as jagged as ever. All the usual targets are there only the knives are now thrown with surgical precision. If you get name-checked in a Sleaford Mods song, you fucked up big-time.

This sounds predictable, I know. Angry hip-hop is not a new concept by any means. But what makes it fresh is the genuineness of the anger. These are not millionaires and complaining about not liking the sour milk taste of the tit they refuse to remove their greedy lips from. This is pure, unfiltered working class. Sleaford Mods show an honest sense of frustration with the employers, the politicians and the new-feudal system as a whole that seems designed to grind their serfs into the dirt. Mass production of the huddled masses. But like their musical peers, they don't whine about it. They rally against it. They fight. And right now, God bless 'em, they're winning.

Sleaford Mods – Key Markets cover artwork
Sleaford Mods – Key Markets — Harbinger Sound, 2015

Related news

Robert Plant to headline Bearded Theory 2018

Posted in Shows on January 21, 2018

Recently-posted album reviews

Faulty Cognitions

They Promised Us Heaven
Dead Broke Records (2025)

On their debut, Somehow, We Are Here, Faulty Cognitions made their statement. This wasn't a garage-punk band in the style of the members' previous bands (Low Culture and Shang-A-Lang, among others). It's a guitar-first rock indie-punk band schooled by the college rock of the 1980s. This time around the transition has been so seamless that maybe the debut was a … Read more

The Penske File

Reprieve
Gunner Records, Stomp Records (2025)

I used to dislike punk music where people sing. And, well, I'm still not super fond of it but there is an exception to every rule. The Penske File are one of those exceptions and maybe it's because while they have a singer (as compared to a "vocalist"), it's still authentic and conveys that everyperson vibe I seek in the … Read more

Menace Ruine

The Color of the Grave Is Green
Union Finale Records (2025)

One of the most unique voices in extreme music, Menace Ruine stand out in their sonic evolution. The duo of Geneviève Beaulieu and Steve de la Moth started out in a raw, uncompromising fashion, merging black metal and industrial to create absolute havoc in Cult of Ruins and The Die is Cast. In the coming years, they would expand this … Read more