Reviews Sleaford Mods Key Markets

Sleaford Mods

Key Markets

"worker bees can leave
even drones can fly away
the queen is their slave"
- Chuck Palahniuk, Fight Club

When people talk about music (assuming people actually do still talk about music), they'll typically begin by discussing the style or genre they like. If the other person then hasn't begun silently searching for Buzzfeed lists and the conversation continues, it can go in any number of directions - favorite bands, lyrical content, whether or not Dave Grohl has played with them. But the one topic that is rarely discussed - the one bit of criteria often overlooked, is the honesty of the music.

I'm not talking honesty in the contrived, manipulative sense. I'm talking about a complete lack of pretension - a warts and all presentation of who the artists are and what they're all about. Artists that lay themselves on the slab to conduct a kind of aural autopsy for the listener.

Sleaford Mods are this type of artist. Hailing from the UK - Nottingham, to be precise, vocalist Jason Williamson and his band of merry-man, Andrew Fearn have managed to cut a wide swath through the underground with their blend of minimalist hip-hop and punk vitriol. Their latest release, aptly named Key Markets should take them closer to the golden pint of success that would seem to be calling their name.

Sleaford Mods have been toiling in the mines since 2007, but it's only in the last year and a half that the establishment has taken notice, having appeared on The Prodigy's latest album as well as a seemingly new write-up in various publications every week.

That's not to say Key Markets is a softer touch, mind you. One listen to tracks like "Rupert Trousers" or "Cunt Make It Up" and you'll find the edges to be as jagged as ever. All the usual targets are there only the knives are now thrown with surgical precision. If you get name-checked in a Sleaford Mods song, you fucked up big-time.

This sounds predictable, I know. Angry hip-hop is not a new concept by any means. But what makes it fresh is the genuineness of the anger. These are not millionaires and complaining about not liking the sour milk taste of the tit they refuse to remove their greedy lips from. This is pure, unfiltered working class. Sleaford Mods show an honest sense of frustration with the employers, the politicians and the new-feudal system as a whole that seems designed to grind their serfs into the dirt. Mass production of the huddled masses. But like their musical peers, they don't whine about it. They rally against it. They fight. And right now, God bless 'em, they're winning.

8.7 / 10Kevin Fitzpatrick
KFAI - Roar of the Underground
Leave a comment

8.7 / 10

8.7 / 10

Share this content
KFAI - Root Of All Evil
Recent reviews

Broadway Calls

Meet Me On The Moon

8.0 / 10 Broadway Calls - Meet Me On The Moon album cover
200 Words Or Less

Meet Me On The Moon is a teaser single for the new LP, Sad In The City, which also happens to be Broadway Calls’ first new full-length in almost a decade (which ...

Mutant Reavers

Monster Punk

6.0 / 10 Mutant Reavers - Monster Punk album cover

Back in the late nineties I started listening to horrropunk. To this day it is one of my favourite scenes. Back in the day I listened to basically everything I ...

Kissed by an Animal

Kissed by an Animal

4.0 / 10 Kissed by an Animal - Kissed by an Animal album cover

Kissed by an Animal is getting the vinyl treatment a year after release of their self title album from 2019. To describe these guys, well it’s hard to nail down ...

Related news

Shows Robert Plant to headline Bearded Theory 2018

Posted Jan. 21, 2018, 5:34 p.m.

West Midlands festival Bearded Theory 2018 will have a heavy hitting line-up this year, including Robert Plant & the Sensational Space Shifters, Jimmy Cliff, The Jesus & Mary Chain, Sleaford Mods, Fun ...



Looking for the SPB logo? You can download it in a range of styles and colours here:

Click anywhere outside this dialog to close it, or press escape.