Scott Herold (Rock the Cause)
SPB: What’s the hardest part of running a non-profit organization?
Herold: The most difficult aspect of running an NPO is your income streams rely completely on the benevolence of the public. You have to continually design new products and programs that tell a compelling story, that will motivate donors to give. There is a ton of competition for dollars. On some level you are also competing with for-profits for those same discretionary dollars. Many people give to larger pass through organizations in their work place. They let the pass throughs do the actual end giving for them when a direct donation and relationship could be made with a front line cause-driven social enterprise. Believe me, the little ones need that the most.
