Features One Question Interviews Rosetta

One Question Interviews: Rosetta

Matt (Rosetta)

SPB: Do you run your own website, facebook, twitter, etc? Do you enjoy that aspect of the industry?

Matt: Yeah, I do all of it (Facebook, Twitter, Tumblr posts & question box, website), though occasionally some of the other guys answer questions on our Tumblr or Twitter.

I have a love/hate relationship with social media. On the one hand, being able to connect directly with the most engaged fans is awesome. I love answering people's questions with no intermediary and no delay. I think having ongoing significant conversation, even if it's “just on the internet,” really enriches the musician/listener relationship--it makes it dynamic instead of one-way. Besides, let's face it, most people live on the internet now anyway, so you need to go where people are if you want to talk to them.

On the other hand, I hate how easy it is to be misunderstood. You can't please everyone, and you can't answer every question. There are language and cultural disconnects to navigate. Sooner or later someone gets bent out of shape. A couple years ago I realized that I was automatically developing this set of rules in the back of my mind about how to talk to people over social media. It's turned into such a refined “technique” that sometimes I feel like it's not really me that's talking to people anymore, it's my internal social media algorithm or something. I hate the idea of being circumscribed by a “brand,” but I know that I behave like a machine on social media. You have no choice but to cultivate a persona---even when that persona consists of "we're just regular people like you"---no matter how real it is, it still has to be carefully constructed.


Words by Loren on July 17, 2014, 9:23 p.m.

KFAI - Roar of the Underground
Leave a comment

Posted by Loren on July 17, 2014, 9:23 p.m.

Share this content
Related news

MP3s Driftoff (Junius/Rosetta) premieres a new song

Posted Sept. 23, 2015, 10:40 a.m.

Driftoff, a new post-hardcore band that features members of Junius and Rosetta, has unleashed the new song "Dying Light" from their debut EP, Modern Fear. The 4-song EP will be ...

Bands 1QI: Xiu Xiu, A Wilhelm Scream, Rosetta, Orange County Scenester

Posted July 16, 2014, 8:22 a.m.

One of our newest features here at Scene Point Blank is our semi-daily quickie Q&A: One Question Interviews. Follow us at facebook or twitter and we'll post one ...

Tours Dates Announced For Rosetta’s Summer Tour With City Of Ships And Battlefields

Posted May 19, 2010, 12:21 p.m.

Dates have been revealed for Rosetta’s planned summer run with City Of Ships which will also feature Battlefields on select dates. The schedule can be found below while Rosetta ...

KFAI - Root Of All Evil

More like this


One Question Interviews Seagulls

Posted April 30, 2020, 7:56 p.m.
What's That Noise?

Seagulls SPB: What model of guitar do you play and how did you choose it?  Steve: I play a fender mexi pbass with delano pmvc ...

Ojo Por Ojo

One Question Interviews Ojo Por Ojo

Posted Sept. 23, 2018, 5:08 a.m.

Ojo Por Ojo SPB: How likely are you to pick up a record based off its cover with no knowledge of the band or music ...

Bobby Kapp

One Question Interviews Bobby Kapp

Posted July 25, 2017, 9:03 p.m.

Bobby Kapp SPB: You (and Matthew Shipp) come from two different eras of the NY free jazz scene. What did you discover in your recording ...


One Question Interviews Ex-Breathers

Posted Oct. 18, 2015, 2:45 p.m.

Jack Vermillion (Ex-Breathers) SPB: Would you ever crowdfund a record? Vermillion: I don't think we'll ever find ourselves in a position where this ...

Melt Banana

One Question Interviews Melt Banana

Posted April 4, 2014, 8:53 p.m.

Yako (Melt Banana) SPB: What surprised you the most on your first US tour? Yako: I was surprised that we needed to show ID to ...



Looking for the SPB logo? You can download it in a range of styles and colours here:

Click anywhere outside this dialog to close it, or press escape.