Wiretap Records has announced a new imprint label to be called My Grito -- created with the specific intention of showcasing and supporting primarily Latin / LatinX artists in different mediums. The label will kick things off with a new single by Orange County, CA's 3LH called "Here's Johnny" next month. The band has a video for the song "I Don't Wanna Hold Your Hand" out now (below).
My Grito is founded by Rob Castellon and Oscar Toledo.
Commenting on the idea, Toledo says:
2020 has brought some unique and unforeseen challenges in our country. We felt we needed to do our part by offering minorities, specially in the arts, a louder voice to share their talents and continue to bring positivity. After running Wiretap Records and working with many talented bands/artists in the punk/alternative rock scene, both Rob and I found ourselves looking to expand the brand by offering a platform to Latino talent in the music, art, podcast, comedy space and much more. The birth of My Grito begins by having two Chicanos that grew up in Santa Ana, CA who wanted to give a louder voice to ‘Raza’ during these difficult times for entertainers. Part of our inspiration is to uncover hidden talent in the Latino space that can share their GRITO to the world. Not only that… but to shine a spotlight on hard working Latino entrepreneurs and to contribute to charities that need our help more than ever.”
3LH will release a full-length on My Grito in 2021.
