News Records Video Premiere - "Real to Reel" by 310AM

Video Premiere - "Real to Reel" by 310AM

Posted April 7, 2020, 11:41 a.m. in Records by Andy
Video Premiere - "Real to Reel" by 310AM

Photo by Daniel Birkholz

Formed as singer and multi-instrumentalist Nate Erickson’s previous project, After Hours Radio, was winding down, Michigan-based indie project 310AM has a sound and overall sense of sincerity that hearkens back to the alternative and emo music of the early 2000s. After releasing a pair of singles over the past half year or so, 310AM is now presenting its third single entitled “Real to Reel,” about which Erickson says:

“To me, this song was a way to reflect on how separation can affect a relationship. I think Marian did a beautiful job capturing that vibe with her animation. “Real to Reel” is one of those songs that just came together out of nowhere. All of the guitar parts and melodies came to me real quickly in a way that I find impossible to recreate intentionally. Those moments are the reason I love music.”

Premiering below is the video for “Real to Reel” which combines animated elements with live-action backgrounds. I can relate to the video’s depiction of those moments of reflection that seem to be the almost inevitable byproduct of spending time riding public transportation, with the visuals nicely accentuating the song’s warm, heartfelt vibe.

“Real to Reel” releases on streaming platforms this Friday, April 10th, and 310AM can be found on Facebook and Bandcamp.

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