Review
Hard Girls
Floating Now

Asian Man Records / Specialist Subject Records (2017) Loren

Hard Girls – Floating Now cover artwork
Hard Girls – Floating Now — Asian Man Records / Specialist Subject Records, 2017

Hard Girls are a complex band – or maybe they’re not. They sing about hard life choices, serious moments, and buying candy and cigarettes. A post-punk influence and precise arrangement style seamlessly blend into a more traditional pop structure. At its simplest definition they’re a punk band, but that doesn’t feel like it hits at the fact that both vocalists actually sing and the songs are don’t feature a sing-along chorus regardless of utilizing concise and direct formulas.

Floating Now is their latest full-length. In searching for descriptive genre terms, post-punk is the most applicable but it doesn’t quite hit the mark either. The songs progress and wrap up neatly in three to four minutes with an emotional bent instead of the angular guitars that suit much of that style. There are staccato guitar-picking moments, like in “Camera,” but it’s followed by Robert Pollard-esque (Guided By Voices) Ooo-ooo smooth and melodic vocals. “Echolocation” is like the softer songs in Fugazi’s catalogue but instead it’s delivered in a lush and underspoken vocal tone rather than their coarse shouts. As a whole, consider the mathy guitars of post-punk’s greatest but with a soft-spoken and heartfelt ’90s college rock vibe.

After considering those two musical styles, throw that reference in the trashcan when it comes to lyrical analysis. The songs here are half in-joke, half calls for awakening about a dark and twisted world. It’s a sardonic world view that’s alternately horrified and bemused at human frailty and evil. While it hits at some heavy subject matter, it’s never dramatic or heavy-handed, and the jokes are delivered even keel as Easter eggs for the closer listeners to discover within the songs that feature grim titles like “Halfway to the Hearse” or “Puddle of Blood.”

“Herd” is one of the album’s biggest standouts, highlighting Hard Girls’ ability to throw in a deconstruction breakdown that conveys emotion without a drama overload. It’s emotional and with fluctuating tones, but it never gets too aggressively where the it throws the listener into an aural blender.

Hard Girls deliver pleasing post-punk on first listen, but it keeps growing on each listen, as more phrases jump out and more tonal shifts subtly change the meaning each time it plays through.

8.5 / 10Loren • November 27, 2017

Hard Girls – Floating Now cover artwork
Hard Girls – Floating Now — Asian Man Records / Specialist Subject Records, 2017

Related features

Hard Girls

One Question Interviews • July 10, 2015

Related news

Jeff Rosenstock fall tour

Posted in Tours on August 16, 2016

Recently-posted album reviews

Circuit des Yeux

Halo On The Inside
Matador (2025)

Haley Fohr's artistic vehicle, Circuit des Yeux, defies categorisation. Stamping the indie folk label on her was superficial, something dispelled easily once you have experienced the lo-fi distortion of "The Girl With No Name." It might be that under the layers of sonic disfigurement, a folk ethos is present in Fohr's narrative sensibility, but it is no longer the same. … Read more

ZEPHR

Past Lives
Dumb Ghost, Snappy Little Numbers (2025)

Sometimes you can just hear the passion in a voice. ZEPHR is one of those bands. They defy convention a little bit, in that I associate gravelly voices with harsher, heavier sounds, but ZEPHR use sore-throat vocals to great effect with midtempo, emotional and melodic 3-chord chugging punk rock and some DC sound. In few words, it's raw, both musically … Read more

Kreiviskai

Motinai
Infinite Fog Productions (2025)

Kreiviskai's origins are deeply rooted in the neofolk sound and ethos. Their debut record, Zemmis : supnãi, focuses on the musical lineage of Tver, embracing the traditional instrumentation to produce a somber and moving piece. Their follow-up record, Nonregnum expands outward, focusing on various historical events and introducing further influences. The pull of neo-classical is palpable, while the abrasive industrial … Read more