Ten Principles for Good Design: Dieter Rams
Cees W. de Jong (Editor)
Prestel Publishing / Random House
Familiar with the German brand Braun?
Ever wondered what made it the successful brand it came to be?
Braun’s designs are renowned the world over and Dieter Rams has been the driver and architect behind it all, as well as the designs behind the brand Vitsoe. In this book he boils down his approach to design and distils it down to ten principles. What is great about the principles is that they can be applied to creative process in general and are not merely limited to product design.
However, the illustrations accompanying his guidelines mainly depict products he has designed, with emphasis put on the merits that made them usable independently from cultural and other demarcation lines.
Apart from Rams own elaborations on design, his speeches and other publications, he is placed in the bigger context in the world of design and light is shed not only on his personal philosophy but also on the immense influence he has exerted ever since with the breadth of his oeuvre beautifully illustrated via the accompaniment of photo galleries depicting Rams’ and his design team’s emissions.
Good design matters and this tome is a vital source of inspiration and ode to one of the great designers of our day and age, whose influence reverberates through ubiquitous products through all facets of our daily routine – be it coffee grinders, shelving systems or cigarette lighters.
Now truth be told – I am in awe of Anselm Kiefer. I have traveled far and wide to see his artworks in person and his emissions have yet to disappoint. While art critics have their way of putting into words what Kiefer accomplishes, I prefer to no reduce it to labels as it has a profound effect on me that transcends stylistic categories. Kiefer works with a myriad of materials and media and often incorporates texts and words into his artworks. While this is common practice, him writing per se is not a common occurrence as he focuses more on literally carving out poetry in physical manifestations.
Traveling is never without an appeal. For the downtime between my excursions when time allows, I indulge in paper and ink. While literature on travel is not necessarily high on the agenda,
Juan Montoya made a name for himself by pushing boundaries and exerting a dominant influence on design in the contemporary world– a feat that he achieved with attention to details and his idiosyncratic play with abutment and the use of seemingly opposite or adverse components from the realms of proportion, chromaticity and the use of materials whose significance find themselves firmly ingrained in cultural contexts, e.g. combining open spaces with neatly designed entryways which adds dimension to the way they unfold and greet the visitor.
Suomi.
Nopeet is a Finnish venture that focuses on shades.