Danny Sher (Horse Torso)
SPB: Do you think it’s easier or harder for an instrumental band to find an audience today than it was 10 years ago?
Danny: I personally think it is one million times easier for a band to find their target audience in 2018 than it was in 2008. The invention of the smartphone combined with the rise of social media as the primary source of music discovery and access has expedited the outreach process for most bands. In addition to the growth of social media, Facebook groups and sub-reddits have consolidated the fans so that if a band promotes themselves to a few key groups they can reach thousands of new fans.