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Official press release: 2010 witnesses the inaugural year of Cool Tour, in association with Metal Blade Records, Atticus Black by Atticus Clothing, and Musician's Institute College of Contemporary Music, and features As I Lay Dying, Underoath, Between The Buried And Me, Blessthefall, The Acacia Strain, Architects, Cancer Bats, and War Of Ages. Cool Tour is brought to you by Ibanez, Ding, Alternative Press, altpress.com, Invisible Children, Facedown Records, Mesa Boogie, Ampeg, Live Nation, The Agency Group and Good Fight Entertainment. Cool Tour 2010 begins on July 12th in Orlando, FL, and comes to a halt in San Francisco, CA on August 1st. A ticket pre-sale is available beginning Tuesday, April 27th, and tickets go on sale to the public Friday, April 30th -Sunday, May 2nd. Check your local listing for on sale dates near you. Tickets are available through all Ticketmaster locations and online at www.ticketmaster.com, unless otherwise noted. Also, starting April 27th, a VIP “Cooler Package” will be on sale to the public, along with general admission pre sale tickets. Fans will be able to purchase an Atticus Cool Tour T-shirt, a signed tour poster, and a souvenir tour laminate for only $20 plus the cost of a ticket. Cooler Packages will be available through Ticketmaster while supplies last. Starting April 26th, you can check out headliner As I Lay Dying's brand new song "Parallels" streaming live (70% of track is available) on www.thepowerlessrise.com. Also make sure to visit www.thepowerlessrise.com to check out their headline tour starting April 29th with Demonhunter, Blessthefall, and War Of Ages as support. Their upcoming CD The Powerless Rise is out May 11th on Metal Blade Records. Many of Cool Tour's notable artists had a few words to say about this exciting new festival! “After taking last summer off to focus on writing new material, we'll be back out this year in support of our latest album, THE POWERLESS RISE,” states As I Lay Dying guitarist Phil Sgrosso. “We've got a killer line up of bands that share the same passion for heavy music and putting on a great show every night for the fans. You don't want to miss a tour as good as this.” “We're looking forward to get out on the Cool Tour this summer,” states Underoath guitarist Tim McTague. “2010 has been a transitional year for Underoath, and we are looking forward to putting our new direction in motion.” McTague also adds, “Cool Tour is the perfect place to come out and show everyone what Underoath of the future will sound like.” Tommy Giles Rogers, vocalist of Between The Buried And Me is beyond thrilled. “Somehow, Between The Buried And Me, the un-coolest band on the planet, is part of a tour called Cool Tour. Even though this will not make us become cool, we are stoked to be a part of the tour. Pumped to get back around the U.S. and melt your fucking faces off.” Booking agent Tim Borror of The Agency Group had some final words to say about Cool Tour. “To say I'm excited about Cool Tour this summer would sound too plain and generic. I'm more than excited; it's my honor to work with the people putting this thing together behind the scenes and my honor to work with these bands. I already have great relationships with a few of these bands and I'm at the beginning of starting great relationships with the rest of them. Good times with good people making great music. Fuckin' A, the Cool Tour!”